Back to ProjectsProject Kapkan
Project Kapkan is an internal AI service for marketplace sellers — built to accelerate store launch and scaling on Wildberries by reducing manual work on product listings through mass copying, description adaptation, and AI-generated infographics.
Client
Internal product
Period
3 months
Format
AI service for marketplace sellers
About the project
Project Kapkan is an internal product for marketplace sellers built to accelerate the launch and scaling of Wildberries stores. The service was designed to reduce manual work when creating product listings: users can quickly build a store from existing cards, mass-copy positions, adapt descriptions, and generate new infographics with AI. The main emphasis was on infographic generation — one of the most labor-intensive parts of working with product cards.
The Challenge
We needed to research the seller and marketplace manager audience to understand which tasks require automation and what a product should look like to relieve routine work. The goal was to deeply understand user scenarios: how cards are created, copied, adapted, and which elements can be automated with AI.
Our Solution
- Conducted audience research with marketplace sellers
- Conducted audience research with marketplace managers
- Formed product concept for mass creation and copying of product listings
- Developed scenarios for rapid store launch on Wildberries from existing cards
- Built AI pipeline for generating new product infographics
- Designed AI logic for adapting and rewriting product card descriptions
- Focused product logic on reducing manual work and accelerating listing
Results
- AI service concept for marketplace sellers formed in 3 months
- Product logic for mass creation and copying of listings prepared
- Key user scenarios for rapid Wildberries store launch identified
- Main focus placed on AI infographic generation as highest-value feature
- Case demonstrates expertise in eCommerce research, product discovery, and AI tool design
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